By Lauren H. Dowdle As parents and students prepare to head to the classroom, now’s the time to welcome them with an engaging back-to-school email
By Lauren H. Dowdle Tasked with taking care of the public, local governments often rely on the support and involvement of the community to help
By Lauren H. Dowdle Look at the top of most Gmail inboxes, and you’ll see different tabs including Primary and Promotions. The gold standard of
By Lauren H. Dowdle After hitting send on an email campaign, you want to know that it’s displaying the way you intended it to for
Techniques to increase email engagement and monetary support that every nonprofit should use By Lauren H. Dowdle Nonprofits wouldn’t exist without the support from its
Click Here. Buy Now. Read More. Those are all examples of calls to action (CTAs) you can use in your email marketing campaigns to drive
Marketers are tasked with finding the right balance between providing a targeted, valuable piece of content and not scaring the audience away. Here are five
Does the thought of hitting send on your next email marketing campaign leave your hands sweaty? The thought of emails hitting your subscribers’ inboxes only
Every author is familiar with the phrase “show, don’t tell.” It basically means that creative writers should allow their readers to experience their story through
Content marketing isn’t a new strategy. Companies have been using it for decades. But it didn’t hit the mainstream until about 10 years ago. Now,
Email marketing is one of the most effective ways to market your information, products, and/or services, when done properly. Unfortunately, approximately 17.3% of emails end
We all know that email marketing is effective, but it usually ends up feeling like a chore. Suddenly your emails all begin to look the
Let’s start with a question: how many YouTube videos have you watched today? What about Facebook Live broadcasts or Instagram stories? That’s what we thought…
Email has existed for almost as long as the internet has, and despite the advent of social networks, blogging, instant messaging, and so on, email
There’s a lot of information on the internet about keywords — what they are, how to find them, if we should even spend time finding
No matter how hard you try, you’ll never be able to please everyone. Need proof? Just think of all the sad people out there who
In today’s world, what your website looks like may be less important than how fast it loads. Trust us. No one wants to wait for
You can find a blog on just about everything these days. (Seriously, there are even ones about hungover owls and awkward stock photos.) Thinking
A no-nonsense marketing newsletter you’ll actually look forward to reading every single time.
