What is Segmentation? Segmentation is an important tool for targeting email-marketing campaigns. Segmentation is when you filter your list by certain criteria in order to
Email marketing is hard enough without becoming intimately familiar with all the tools at your disposal. We know lots of our users are strapped for
No one likes sending an “Oops” email. Not only does it highlight a mistake, but it means you have to send two emails instead of
When it comes to ways to wow your customers, no one ever gets excited about a mediocre experience – check Yelp if you don’t believe
Ever wondered how to send a follow up email (or three) without potentially annoying the person on the other end? We’ve all been on the
This recent Mediapost article by Ray Schultz warns consumers that phishing attacks and email fraud will spike on Cyber Monday, which falls on November 27th this
Using buttons is a great way to get more clicks. We’re taking some of our most frequently asked questions from our Support channels – as
Most companies don’t hand out Email Marketing 101 guides when you join the team. You’re probably busy enough figuring out all of the company’s account
How to add a first name is by far one of the most commonly asked questions we get in support. While wowing your customers with
Last week we talked about how to boost your open rates – this week we want to back up a step – how do you
You don’t need a magic spell or complicated code to improve your email open rates – though we must admit, it would be nice
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