Transform your higher education email strategy and drive real results! This comprehensive guide explores list-building tactics, crafting compelling subject lines and content, student journey personalization, automation strategies, and the importance of data-driven measurement.
Explore the power of A/B testing in email marketing to enhance engagement and conversions, and learn how to apply insights across your business strategy.
Discover effective strategies for crafting personalized, compelling email content to enhance donor engagement and increase donations for nonprofits.
Explore best practices for email deliverability in our comprehensive guide. Learn about sender reputation, email authentication, and engagement strategies to ensure your emails reach the inbox and boost ROI.
Explore how AI transforms email marketing in 2024: Enhancing ROI through smarter campaigns, advanced automation, and personalized targeting. Uncover the synergy between human creativity and AI efficiency in email marketing strategies.
By Lauren H. Dowdle Schools of all sizes and levels are tasked with creating emails to engage students and their parents—and these seven types of
20 factors to consider before buying an email marketing tool, including features like automation, deliverability, scalability, and security. This comprehensive guide will help you make an informed decision on which email marketing tool to choose.
By Lauren H. Dowdle A church’s goal is to engage with people, but that shouldn’t be limited to when they are there in-person. To expand
Email marketing is a low-cost tool that marketers can use to send targeted campaigns, increase ROI, and improve engagement—as long as they incorporate the top
By Lauren H. Dowdle Ask any educational institution what’s been the key to their success, and you’ll likely hear a range of responses. But one
Techniques to increase email engagement and monetary support that every nonprofit should use By Lauren H. Dowdle Nonprofits wouldn’t exist without the support from its
By Lauren H. Dowdle Each generation is known for possessing certain general traits, preferences, and ways of doing things. To best reach a specific age
By Lauren H. Dowdle Schools not only review prospects, but students and their families are also deciding where they want to attend. Being the place
We’ve compiled a list of 35 email marketing statistics and what they mean for you—starting with why email campaigns are vital to success.
Whether you’re a church wanting to keep members updated or a religious website sending daily devotionals or content, crafting an engaging email marketing campaign can
There’s no secret club or instructional book that’s kept under lock and key. So how do some email marketers seem to have the lowdown on
Video has exploded over the past couple of years. Email has been the ultimate marketing tool for the last few decades. So doesn’t it make
If looking at your email marketing results makes you want to chuck your computer out the window, you might need to take a look at
A no-nonsense marketing newsletter you’ll actually look forward to reading every single time.
