Email marketing is a low-cost tool that marketers can use to send targeted campaigns, increase ROI, and improve engagement—as long as they incorporate the top
By Lauren H. Dowdle Ask any educational institution what’s been the key to their success, and you’ll likely hear a range of responses. But one
Techniques to increase email engagement and monetary support that every nonprofit should use By Lauren H. Dowdle Nonprofits wouldn’t exist without the support from its
By Lauren H. Dowdle Each generation is known for possessing certain general traits, preferences, and ways of doing things. To best reach a specific age
By Lauren H. Dowdle Schools not only review prospects, but students and their families are also deciding where they want to attend. Being the place
We’ve compiled a list of 35 email marketing statistics and what they mean for you—starting with why email campaigns are vital to success.
Whether you’re a church wanting to keep members updated or a religious website sending daily devotionals or content, crafting an engaging email marketing campaign can
There’s no secret club or instructional book that’s kept under lock and key. So how do some email marketers seem to have the lowdown on
Video has exploded over the past couple of years. Email has been the ultimate marketing tool for the last few decades. So doesn’t it make
If looking at your email marketing results makes you want to chuck your computer out the window, you might need to take a look at
It’s not an underground, hush-hush secret that email marketing, out of all digital channels, is one of the most profitable forms of marketing. As found
If you work for a charitable organization, we commend you. You and your team are making a difference in the world and the work you
These days, marketers put a lot of emphasis on chatbots, Instagram influencers, and other new opportunities to reach their customers. However, some of these more
No one wants to be that brand. We all know the one. Their customers dread seeing their messages pop up in their inbox, if they
We get it. It’s an e-jungle out there — and trying to get customers to notice your emails is no small task. Email is often
Who doesn’t love a good list, especially when there are some solid stats thrown in to back them up? We sure do, so we put
We’re back today with part two of this email marketing for e-commerce brands guide. If you missed part one, we suggest you turn around and
Everyone gather ’round, we’re about to tell you a story about email marketing for e-commerce: Johnny is quite the ambitious young man. After college he
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