One of the worst things that can happen to you as an email marketer is being labeled a spammer. Not only does it suck, it
Looking for something good to read over your morning coffee or when you’re winding down at night? Instead of scrolling through Facebook for the hundredth
There’s always a new “in” trend in marketing. Whether it’s Facebook ads, Instagram stories, or something else entirely, when a new method or medium is
Pull out the costumes, and grab a few bags of candy (Reese’s Peanut Butter cups, please). It’s that time of year again. Halloween will be
One well-written email can make a big difference in your business. It can drive new sales, reach new people, or make people engage with your
They say breaking up is hard to do, but with all the options we have these days, it’s actually pretty easy. Old-school methods like voicemails
Have you ever looked at your open rate and wondered how your platform came up with the email open tracking numbers? They don’t just pull
Did you know that back in the stone age of ecommerce (2013), email marketing had a 4300% ROI? That’s insane. No wonder ecommerce sites began
As a business owner or marketing professional, you’re undoubtedly familiar with the idea and practice of content marketing. You’ve probably even got a few new
Without a doubt, your nonprofit’s email engagement efforts are among the defining factors in your relationships with supporters. Since email marketing is so targeted these
We’ve all been there. You spend hours writing a good email. You’ve got a killer subject line, you’ve focused on benefits instead of features, and
Are you a sports fan? If so, you’re likely amazed by NBA superstar, LeBron James. He’ll soon be finishing up his fifteenth season as a
Asking for donations might seem like a daunting and intimidating task. What if donors don’t read your email? How will you encourage the public to
Ever wonder what kind of magic dust marketers are sprinkling on their campaigns to make them grow into something insanely successful? There’s no secret ingredient
If you’re serious about using email to grow your business, you need to optimize your click-through rate. Why? You can write the best copy in
If you’re constantly sending out one-off emails, you’re in for a rough ride. Pretty soon, you’ll find out you’re spending more time writing emails and
You’re up against the clock when it comes to reaching your email marketing audience. People have an attention span of about six to eight seconds,
Hola, bonjour, ciao, howdy. You can say “hello” so many different ways, and what better time to make your introduction than with a welcome email.
A no-nonsense marketing newsletter you’ll actually look forward to reading every single time.
