Knowledge is power. We’ve all heard that saying before. But what about when we need it and don’t have it?
You’re tasked with gathering information to help you better target, engage and reach your customers. One of the best ways to do that is by collecting their feedback with surveys. But with all the survey tools available, it can help to have a guide that compares them. So here we are and that is what we’re going to do.
Remember sharing candy-filled cards with your classmates on Valentine’s Day or finding a sweet message from a secret admirer? Those small gifts made us feel all warm and cozy inside, so it’s no wonder this holiday continues to be a big one for companies and marketers.
Consumers were expected to spend an average of $136.57 last Valentine’s Day, bringing the total spending to $18.2 billion. Just thinking about all of the chalky conversation heart candies that could be bought with that amount of money makes our mouths water. Okay, maybe not the heart candies — but definitely the chocolate.
But this heart-filled holiday is about more than spending and gift giving. It’s also the perfect time to show that special someone — like your customers — how much you care. To help you break out of the overly sweet Hallmark vibe, we’ve put together six ways to create a fun and unique Valentine’s Day email campaign your customers will love.
Email marketing is hard enough without becoming intimately familiar with all the tools at your disposal. We know lots of our users are strapped for time and oftentimes aren’t taking advantage of all the features in our system. That’s why we wanted to put together some information about some great Robly tools that you should be using if you aren’t already.
So, consider this your insider cheat sheet for using our system.
In January of 2017, Robly switched from a company where everybody went into the office every day in Manhattan to a fully remote organization.
Since it’s been about a year since we made this transition, we asked our CEO, Adam Robinson, to share his reflections and perspective on the pros and cons of remote work.
Whether you’re a CEO who is thinking of trying to go remote or an already fully-remote organization, we love digging into this topic. Read on for Robinson’s take, and by all means share your own thoughts, concerns, and ideas on remote work in the comments!
No one likes sending an “Oops” email. Not only does it highlight a mistake, but it means you have to send two emails instead of one. While we did talk about why sending more email can be better for revenue, correction emails aren’t going to be ones you want to send out frequently.
Oops emails can seem risky because it means adding another email to someone’s (already clogged) inbox and pointing out that your business has made a boo boo.
So what do you do when you’re the one who made a mistake?
We’ve put together a simple risk management and crisis response list for you in case of emergencies. It’s important to remember that how you react matters. No business is perfect and mistakes do happen.
Here’s how you can master the damage control process.
Whether it’s the first thing you check in the morning or the last thing you look at each night (or both), email is something most of us have in our lives. So perhaps it’s not surprising that we can become a little bit immune to what’s landing in our inboxes.
Subject lines and messages can get lost in a crowded inbox, which means you have to work harder to break through to subscribers when it comes to your own email marketing.
To get a better idea of why crafting an engaging email newsletter is especially important today, we’ll break down what you’re up against:
Average of 269 billion emails sent per day in 2017, compared to 247 billion in 2009
Office workers receive about 121 emails a day and send out 40 business emails per day
49.7 percent of email is spam
People receive an ever-increasing number of emails each day, and that trend isn’t going to stop. That means you’re tasked with creating an email newsletter that not only stands out from the rest, but also is engaging enough to boost your open and click-through rates.
Up for the mission? We’ve put together best practices guide to help you build an attention-grabbing email newsletter.
2018 is just around the corner, which means it’s time to look at email marketing trends that we’ll be seeing in the New Year. We’ve scoured predictions from 12 different sources and pulled the most popular to give you a head start on your digital marketing strategies.
The happier your customers are, the more money they’ll spend on your products and services.
This is the reason today’s leading organizations are investing significantly in customer success, doing everything within their power to ensure optimal customer experiences in each interaction. In fact, 72% of businesses say that customer success is a top priority.
With Christmas, Kwanzaa, Hanukkah, New Year’s (and Festivus!) just a couple short weeks away, we’re nearly in the home stretch when it comes to holiday email marketing. That means it’s go time for your digital marketing efforts.
Email marketing brings in 20 percent of holiday retail sales, so it’s no wonder so many companies send out email campaigns this time of year. Beyond the dollar amounts, festive newsletters can also brighten your subscribers’ days and show your brand cares about them — important parts of customer retention.
Brands are sending out season’s greetings, gift guides, holiday discounts, and other merry emails to put people in the spirit.
Need a little inspiration on what to send your email lists this holiday season? We’ve put together some cheerful examples and useful tips for your own holiday creations.
When it comes to ways to wow your customers, no one ever gets excited about a mediocre experience – check Yelp if you don’t believe us.
It’s the times that a company goes above and beyond that make a lasting impression on people (and get those positive reviews on the web). And the brands that figure out the secret to providing stellar service are the ones with higher engagement and customer retention rates.
Ready to figure out how to achieve that wow factor?
Start by offering a next-level experience with your email campaigns. That means going beyond just using built-in tools like email automation and segmentation and really stepping up to rock their socks off.
We’ve put together six of the best ways to wow your customers using email marketing.
Ever wondered how to send a follow up email (or three) without potentially annoying the person on the other end? We’ve all been on the receiving side of overly aggressive, sales-y emails. How do you strike the balance between savvy sales technique and overbearing email machine?
In this article, we’re going to break it down for you.
We’ve all heard it’s bad to buy a list. That’s nothing new. But why? If it’s so bad, why do so many companies sell them?
It isn’t just because there’s some sort of moral compass marketers insist on following. There are proven consequences to buying email marketing lists — and they generally don’t turn out in your favor.
So, we’ve put together seven reasons it’s bad to buy a list, along with some alternatives that are well worth the effort.
Reasons to Steer Clear of Purchased Lists
In the B2B industry, it’s not unreasonable think of list-buying as an easy way to grow your list. Or, for small businesses who are just getting started, it’s a quick and easy market to tap into. Plus, tons of companies make it easy to buy a list – that’s why so many marketers have done it in the past.
While plenty of companies will tout the benefits of list buying – they won’t be too forthcoming about the fact that buying third-party lists has some definite downsides that can have negative impacts on your business – and the downsides may not be worth the satisfaction of having a bigger list.
Here are some of the consequences that go along with buying lists.