The happier your customers are, the more money they’ll spend on your products and services.
This is the reason today’s leading organizations are investing significantly in customer success, doing everything within their power to ensure optimal customer experiences in each interaction. In fact, 72% of businesses say that customer success is a top priority.
With Christmas, Kwanzaa, Hanukkah, New Year’s (and Festivus!) just a couple short weeks away, we’re nearly in the home stretch when it comes to holiday email marketing. That means it’s go time for your digital marketing efforts.
Email marketing brings in 20 percent of holiday retail sales, so it’s no wonder so many companies send out email campaigns this time of year. Beyond the dollar amounts, festive newsletters can also brighten your subscribers’ days and show your brand cares about them — important parts of customer retention.
Brands are sending out season’s greetings, gift guides, holiday discounts, and other merry emails to put people in the spirit.
Need a little inspiration on what to send your email lists this holiday season? We’ve put together some cheerful examples and useful tips for your own holiday creations.
When it comes to ways to wow your customers, no one ever gets excited about a mediocre experience – check Yelp if you don’t believe us.
It’s the times that a company goes above and beyond that make a lasting impression on people (and get those positive reviews on the web). And the brands that figure out the secret to providing stellar service are the ones with higher engagement and customer retention rates.
Ready to figure out how to achieve that wow factor?
Start by offering a next-level experience with your email campaigns. That means going beyond just using built-in tools like email automation and segmentation and really stepping up to rock their socks off.
We’ve put together six of the best ways to wow your customers using email marketing.
Ever wondered how to send a follow up email (or three) without potentially annoying the person on the other end? We’ve all been on the receiving side of overly aggressive, sales-y emails. How do you strike the balance between savvy sales technique and overbearing email machine?
In this article, we’re going to break it down for you.
We’ve all heard it’s bad to buy a list. That’s nothing new. But why? If it’s so bad, why do so many companies sell them?
It isn’t just because there’s some sort of moral compass marketers insist on following. There are proven consequences to buying email marketing lists — and they generally don’t turn out in your favor.
So, we’ve put together seven reasons it’s bad to buy a list, along with some alternatives that are well worth the effort.
Reasons to Steer Clear of Purchased Lists
In the B2B industry, it’s not unreasonable think of list-buying as an easy way to grow your list. Or, for small businesses who are just getting started, it’s a quick and easy market to tap into. Plus, tons of companies make it easy to buy a list – that’s why so many marketers have done it in the past.
While plenty of companies will tout the benefits of list buying – they won’t be too forthcoming about the fact that buying third-party lists has some definite downsides that can have negative impacts on your business – and the downsides may not be worth the satisfaction of having a bigger list.
Here are some of the consequences that go along with buying lists.
When it comes to running a business of any size, building a relationship with your customers is essential to success.
A CRM (customer relationship management) tool is a key piece of software that promotes relationship building and improves organization for your sales and marketing processes. With it, you can analyze and assess every piece of customer-facing data your company collects, organize and streamline buyer journeys, and customize the buyer journey.
The fact is, consumers expect companies to provide service that’s both individualized and personable. While these expectations aren’t limited to retail or e-commerce, recent data collected by Accenture shows that more than half of customers are more likely to do business with a company that:
Recognizes their name
Knows what they’ve purchased in the past
Can make customized recommendations based on purchase history
It may be possible to keep track of this kind of information using Word documents, spreadsheets, and so forth during the early stages of your business.
But as you scale it becomes difficult, if not impossible, to maintain this kind of data by hand (trust us, we tried it). Things can, and will, start falling through the cracks.
Whether or not to send more email to increase revenue is can be a touchy subject.
Are you one send away from hitting the last nerve with customers, or will the next email be the one that pushes them to make a purchase? That seems like a stressful balancing act, with both retention and profit hanging in the balance.
Before you start to tiptoe across a swaying email marketing tightrope, let’s answer some age-old questions: Can you send too many emails? Or does sending more often make you more money? This recent article by Lissa Harris from Entrepreneur magazine provides a compelling argument for why this might be true.
Remote work is more common now than it’s ever been. We loved reading Jerry Useem’s article,”When Working From Home Doesn’t Work,” from The Atlantic‘s November issue.
Useem revisits IBM’s announcement in March to bring remote workers back into the office and looks at differing studies that make compelling cases for why working remote does or does not boost productivity.
While the arguments for pros and cons of remote work are all valid, we’re very much in favor of not having an office.
Question: How do you get people to buy what you’re selling? Answer: Build a sales pipeline.
At first, it sounds like a pretty straightforward question.
But when you think about it, the process of making a sale is rather complex. Even if you sell small-ticket items, a lot goes on from the moment an individual becomes interested in your product to the moment they actually buy it.
It’s not enough for you to simply be present when a prospect is ready to buy. You need to be there through every step of the buyer’s journey, providing information and assistance to help nurture your prospects along the path to purchase.
Most companies don’t hand out Email Marketing 101 guides when you join the team. You’re probably busy enough figuring out all of the company’s account logins. And even for more seasoned marketers, there are always new ways of doing things and newer, more updated tools coming out.
Launching a business is no small task. Fortunately, we live in an age where access to tips, tricks, and the hindsight of others is a click or two away. Robly CEO Adam Robinson, a voracious reader, shares his list of books every SaaS executive should read.
“I recommend many of these to people who are starting non-software business, ” he says, “but the list, on the whole, is the list of a software entrepreneur.”
We’ve grouped his picks into seven different categories:
You don’t need a magic spell or complicated code to improve your email open rates – though we must admit, it would be nice if there was a secret shortcut. Fortunately all it takes is some savvy marketing techniques and the right tools.
Open rates are calculated by dividing unique opens by the total number of emails sent, minus bounces. Don’t worry, your marketing automation platform handles the math.
Your task is to figure out ways to boost that number.
Unless you’ve discovered flying unicorns and have a 100-percent open rate, there’s room for improvement (also if you’ve discovered the unicorns please send pics immediately).
Email open rates vary widely by industry, but they tend to fall around the 20-percent mark.