How to WOW Your Customers: Sales Edition (Part 1)

sales

With the right kind of lead nurture, sales will eventually follow suit.

But the point where someone is on the brink of buying is where you really want to up the wow factor.

There’s a lot you can do leading up to a sale to really impress your soon-to-be customers.

In this article, we’ll take you through some of the things you can do to impress prospective customers before a purchase.

Let’s get started.

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Comparing the Top 10 Most Popular Customer Survey Tools

survey tools

Knowledge is power. We’ve all heard that saying before. But what about when we need it and don’t have it?

You’re tasked with gathering information to help you better target, engage and reach your customers. One of the best ways to do that is by collecting their feedback with surveys. But with all the survey tools available, it can help to have a guide that compares them. So here we are and that is what we’re going to do.

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Email Marketing Tips Every Nonprofit Needs to Know

nonprofitBehind the more than 1.5 million nonprofit organizations in the United States alone are volunteers, donors, and other supporters who work to help the organization succeed in its mission.

If you’re part of a nonprofit organization, email marketing is a must — read on to learn about the benefits and best practices for sending successful email marketing campaigns.

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How to Show Customers You Love Them with a Valentine’s Day Email

Valentine's Day Email

Remember sharing candy-filled cards with your classmates on Valentine’s Day or finding a sweet message from a secret admirer? Those small gifts made us feel all warm and cozy inside, so it’s no wonder this holiday continues to be a big one for companies and marketers.

Consumers were expected to spend an average of $136.57 last Valentine’s Day, bringing the total spending to $18.2 billion. Just thinking about all of the chalky conversation heart candies that could be bought with that amount of money makes our mouths water. Okay, maybe not the heart candies — but definitely the chocolate.

But this heart-filled holiday is about more than spending and gift giving. It’s also the perfect time to show that special someone — like your customers — how much you care. To help you break out of the overly sweet Hallmark vibe, we’ve put together six ways to create a fun and unique Valentine’s Day email campaign your customers will love.

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Cheat Sheet: 6 Robly Tools You Should Be Using

robly tools

Email marketing is hard enough without becoming intimately familiar with all the tools at your disposal. We know lots of our users are strapped for time and oftentimes aren’t taking advantage of all the features in our system. That’s why we wanted to put together some information about some great Robly tools that you should be using if you aren’t already.

So, consider this your insider cheat sheet for using our system.

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How to Create Crystal Clear Buyer Personas (+ Free Templates)

buyer personaEver feel like your marketing isn’t going anywhere?

You work hard on your website, spend a ton of time writing good emails, and do your best to create content that makes people come back to you over and over again.

And yet, nothing seems to stick. Your conversion rate is ok, but not great. Emails get opened, but the click-through rate isn’t stellar. Content gets read, but it isn’t generating much business.

All these issues are a symptom of a bigger problem: you don’t have a clear picture of who your target customer is.

And when you don’t know who you’re selling to, you can’t write engaging copy, you can’t filter out the bad apples, and you certainly can’t attract the customers you want.

In this article, we’ll teach you how to create a crystal clear buyer persona. In the end, we’ll give you a couple of templates you can use to create one quickly.

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Our CEO on Why Remote Work is the Best Thing Ever

remote work
Hey does anyone have a really long extension cord?

In January of 2017, Robly switched from a company where everybody went into the office every day in Manhattan to a fully remote organization.

Since it’s been about a year since we made this transition, we asked our CEO, Adam Robinson, to share his reflections and perspective on the pros and cons of remote work.

Whether you’re a CEO who is thinking of trying to go remote or an already fully-remote organization, we love digging into this topic. Read on for Robinson’s take, and by all means share your own thoughts, concerns, and ideas on remote work in the comments!

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Oops! How to Write a Correction Email

correction email

No one likes sending an “Oops” email. Not only does it highlight a mistake, but it means you have to send two emails instead of one. While we did talk about why sending more email can be better for revenue, correction emails aren’t going to be ones you want to send out frequently.

Oops emails can seem risky because it means adding another email to someone’s (already clogged) inbox and pointing out that your business has made a boo boo.

So what do you do when you’re the one who made a mistake?

We’ve put together a simple risk management and crisis response list for you in case of emergencies. It’s important to remember that how you react matters. No business is perfect and mistakes do happen.

Here’s how you can master the damage control process.

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Building an Email Newsletter: Best Practices Guide

email best practices
Whether it’s the first thing you check in the morning or the last thing you look at each night (or both), email is something most of us have in our lives. So perhaps it’s not surprising that we can become a little bit immune to what’s landing in our inboxes.

Subject lines and messages can get lost in a crowded inbox, which means you have to work harder to break through to subscribers when it comes to your own email marketing.

To get a better idea of why crafting an engaging email newsletter is especially important today, we’ll break down what you’re up against:

  • Average of 269 billion emails sent per day in 2017, compared to 247 billion in 2009
  • Office workers receive about 121 emails a day and send out 40 business emails per day
  • 49.7 percent of email is spam

People receive an ever-increasing number of emails each day, and that trend isn’t going to stop. That means you’re tasked with creating an email newsletter that not only stands out from the rest, but also is engaging enough to boost your open and click-through rates.

Up for the mission? We’ve put together best practices guide to help you build an attention-grabbing email newsletter.

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2018 Email Marketing Trends

email marketing trends

2018 is just around the corner, which means it’s time to look at email marketing trends that we’ll be seeing in the New Year. We’ve scoured predictions from 12 different sources and pulled the most popular to give you a head start on your digital marketing strategies.

Sources include: Smart Insights, Email Monday, Fresh mail, Huffington Post, SendGrid, Business2Community, Tower Data, BrightTALK, Expert Sender, Email Monks, Campaign Monitor, and Disruptor Daily.

Here are the biggest trends to look for in 2018 (in no particular order), what people are saying about them, and how you can use them.

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7 Customer Success Trends You Can’t Ignore

customer success

The happier your customers are, the more money they’ll spend on your products and services.

This is the reason today’s leading organizations are investing significantly in customer success, doing everything within their power to ensure optimal customer experiences in each interaction. In fact, 72% of businesses say that customer success is a top priority.

Leading customer success teams are able to reduce churn below 1%, which increases the average customer lifetime value across the organization.

What exactly are these leading teams doing? We did some digging to find out. Here are seven customer success trends that are transforming businesses across the country.

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How to Design Holiday Emails: 6 Inspiring Examples + Tips

With Christmas, Kwanzaa, Hanukkah, New Year’s (and  Festivus!) just a couple short weeks away, we’re nearly in the home stretch when it comes to holiday email marketing. That means it’s go time for your digital marketing efforts.

Email marketing brings in 20 percent of holiday retail sales, so it’s no wonder so many companies send out email campaigns this time of year. Beyond the dollar amounts, festive newsletters can also brighten your subscribers’ days and show your brand cares about them — important parts of customer retention.

Brands are sending out season’s greetings, gift guides, holiday discounts, and other merry emails to put people in the spirit.

Need a little inspiration on what to send your email lists this holiday season? We’ve put together some cheerful examples and useful tips for your own holiday creations.

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Why is it Bad to Buy a List?

buy a list
This guy just sent to a bought list and now his sending reputation is in the toilet. Don’t let this be you!

We’ve all heard it’s bad to buy a list. That’s nothing new. But why? If it’s so bad, why do so many companies sell them?

It isn’t just because there’s some sort of moral compass marketers insist on following. There are proven consequences to buying email marketing lists — and they generally don’t turn out in your favor.

So, we’ve put together seven reasons it’s bad to buy a list, along with some alternatives that are well worth the effort.

Reasons to Steer Clear of Purchased Lists

In the B2B industry, it’s not unreasonable think of list-buying as an easy way to grow your list. Or, for small businesses who are just getting started, it’s a quick and easy market to tap into. Plus, tons of companies make it easy to buy a list – that’s why so many marketers have done it in the past.

While plenty of companies will tout the benefits of list buying – they won’t be too forthcoming about the fact that buying third-party lists has some definite downsides that can have negative impacts on your business – and the downsides may not be worth the satisfaction of having a bigger list.

Here are some of the consequences that go along with buying lists.

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11 Small Business Hacks to Boost Sales on a Tight Budget

boost sales

In the world of small businesses, cash is king.

Unfortunately, money’s tight for most companies.

Many small businesses simply lack the cash they need to grow their operations. In fact, a recent study found that 41% of small businesses have experienced cash flow problems.

Sound familiar?

The good news is that just because you may be facing a cash crunch doesn’t necessarily mean all hope is lost. Sometimes you just have to get a little creative.

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Thanksgiving Email Inspiration (Plus Tips for Your Own)

thanksgiving email

Thanksgiving is the time of year to practice gratitude, spend time with family, eat way more than you thought possible, take copious naps, and, of course, enjoy some football.

But before all of the turkey and food-coma snoozes, take some time to show your subscribers you’re grateful for them with a Thanksgiving–themed newsletter campaign.

We’ve put together 10 great examples ofThanksgiving emails to give you some inspiration, along with tips for crafting the perfect message.

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