Three Ways to Get Your Email Opened and Read

email

Are your email open rates so dismal you’re tempted to remove this plank from your promotional platform for good?

In recent years, we’ve seen more articles predicting email’s demise amid the birth of instant chat apps like Slack. However, reports of its demise are premature. Dollar-per-dollar, email outreach still offers a better ROI than any other digital marketing platform.

If your email marketing approach isn’t generating the level of engagement you’d like, maybe it’s time to reconsider how you craft campaigns.

Here are a few ideas that work.

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The Incredibly Practical Guide to Email Marketing for E-Commerce Brands: Part 2

ecommerce

We’re back today with part two of this email marketing for e-commerce brands guide. If you missed part one, we suggest you turn around and start there. We’ll be waiting for you when you return.

In last week’s post we discussed three reasons why email marketing is such an effective business promotion tool, and the five email marketing platforms we recommend you build your email empire on.

We also walked you through a few different strategies you can use to up your subscriber count and quickly mentioned the importance of list segmentation.

Today we’re going to get down and dirty with your actual emails: writing them better, designing them sexier, and optimizing them more effectively. We’ll also cover the main types of campaigns your e-com brand needs to be sending.

Just like in part one, our aim is to make every bit of advice we share with you today extremely actionable. Let’s get to it.

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The Incredibly Practical Guide to Email Marketing for E-Commerce Brands: Part 1

ecommerce

Everyone gather ’round, we’re about to tell you a story about email marketing for e-commerce:

Johnny is quite the ambitious young man. After college he started his own business: an online store that sells leather goods (like belts, backpacks, and wallets) to fashion-conscious guys. Six years later, Johnny’s company is quite successful.

But the startup phase was tough: 18 hour days, sleeping at the office, eating ramen every night for dinner. The grind was totally real. For a while, it looked like Johnny might have to give up on his dream of entrepreneurship.

How did he pull through? He discovered email marketing and it changed everything for him. It can do the same for your ecommerce business, too.

In this post you’ll learn exactly what you need to send successful email campaigns.

We have a lot of juicy information for you here and we’ve done our best to make sure every bit of it is extremely actionable. We want you to be able to use what you learn here immediately.

Sound good? Let’s get started with part one of our guide to email marketing for e-commerce brands.

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Your LinkedIn for B2B Game Plan: Promote Your Business and Grow Its Reach

linkedin

By now we all know about LinkedIn. This social networking platform for professionals to share ideas, promote the companies they own or work for, and network has seen a massive growth rate (we’re talking 1,000%) since it started 13 years ago.

But it’s not unlikely that somewhere along the line, your interest in the social network waned. Maybe it was because could never set up your profile the way you wanted to. Or it  seemed like the platform was created more for job seekers than the businesses that employ them.

But while you’ve lost interest, LinkedIn has been growing. And growing! They now have 562 millions users making it a larger online community than Twitter, Snapchat, and Pinterest.

The truth is, LinkedIn is an important marketing tool for B2B companies. According to HubSpot, LinkedIn is 277% more effective for lead generation than Facebook. And a Demand Wave study found that LinkedIn generates leads for 59% of B2B marketers.

So that’s our topic for today. After reading through this game plan, you’ll thoroughly understand how to build a successful profile for your company and effectively market its products and/or services. In short, you’ll be a LinkedIn for B2B pro. Sound like a plan? Great, let’s get this show on the road.

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List Decay, Lead Nurture, and 38 Other Email Marketing Terms Everyone Should Know

email marketing terms

Did you know that good hygiene is as important to your email list as it is to your teeth? Or that email lists come in a variety of “colors,” including black, white, and gray?

While we could give you another boring Email Marketing 101 list of definitions, there are already enough of those out there on the web already — and you probably know all about that stuff anyway.

So today, we decided to define some email marketing terms that are easily confused with others or relatively unknown to new email marketers. Since email marketing is always changing, we’ve also left out terms that are no longer used.

If you’re struggling to figure out which acronyms are the most important in the email marketing world, check out the following definitions so you can sort through your CTAs and CTRs with ease.

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5 Neat Ways to Grow Your Email List (and Donations)!

grow your email list

You know that your nonprofit’s email newsletter is chock full of interesting information, inspiring updates on your organization’s work, and fun ways to get involved in your nonprofit’s engaging community events.

So why is your subscriber list not growing? You have things to say and updates to share!

Your potential subscribers need to know that you’re not going to bombard them with asks for donations constantly—in order to subscribe, they have to know that your emails will bring value to their inboxes!

So in order to grow your email list (and increase your donations naturally), think of some ways to entice your supporters into subscribing using our innovative strategies. Here are our favorites:

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Tired of the Same Old Email Newsletters? Try These Instead!

email newsletter alternatives

We are (obviously) nuts for email marketing. There’s no better way to get into your customer’s inbox and get their attention.

But even the best of us get complacent. After months of emailing our hearts out, we fall into a rut. Each monthly newsletter looks the same as the last. Our open rate plummets faster than the sales on our redesigned website. We start to lose touch with our customers. You get the picture.

Does this sound like your email marketing program? Don’t lose hope: we’re here to save the day. If you’re looking to spice up your emails, we have just the thing!

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How to Create an Infographic

infographic

Slap a piece of information on a graphic, and you’ve got an infographic, right? While that might be the general idea, it does require a little bit more work — but it’s definitely worth it. And here are some numbers to prove it:

  • Infographics can improve web traffic by 12 percent
  • 42 percent of marketers say infographics and other original graphics are the most engaging visuals
  • Infographics are 30 times more likely to be read than a purely text article
  • Infographics are shared three times more than any other visual element on social media

Want to start enjoying some of these benefits but aren’t sure where to start? Luckily, you don’t need a design degree to create an engaging infographic. You just need the right data and tools.

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Are Chatbots a Good Option for Your Business?

chatbotsSmartphones, 3D printers, drones. Technology that seemed to only live in sci-fi movies is now commonplace in the real world. The evolution of artificial intelligence (AI) is in full swing, and the business world is taking notice.

Organizations small and large have the same goals: maximize productivity, increase brand awareness, and drive profitability (apart from nonprofits, of course). We’re all looking for ways to streamline business, marketing, and customer service in convenient, automated ways.

Remember Clippy, the paperclip “virtual assistant” that came with Microsoft Office in the ‘90s? Clippy was basically the very first chat bot. And while the technology was great in theory, it wasn’t intelligent enough to be useful — and didn’t know when to shut up. Clippy lacked the ability to interact on a more human level. It couldn’t provide the answers we wanted. Fortunately, chatbots have improved greatly since then. Let’s get up to speed, shall we?

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Retargeting Campaigns for the Complete Beginner

retargeting

Retargeting campaigns. You’ve probably heard the term before, but maybe what they are and how they work is still a mystery to you. If that’s the case, you’ve come to the right place.

In this blog post, we’ll demystify the entire retargeting process. We’ll explain what it is and why it’s been known to work so well for businesses. We’ll also take you through the necessary steps you’ll need to follow in order to successfully run your own retargeting campaigns.

Sound like a plan? Good, let’s get started!

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Why Email Marketing Is STILL Better Than Blogging

email marketing

Blogging used to be an easy, inexpensive way to market yourself.

Ten years ago, you could write a couple of articles, sprinkle them with keywords, and… voilà! Your post appeared, like magic, above the fold on Google’s search results page, and the leads came pouring in. The content didn’t even have to be good.

Then, something horrible happened.

Black hat SEO practitioners found ways to artificially inflate their search engine rankings by stuffing pages full of keywords that weren’t relevant to the content. They also found ways to trick legitimate websites into adding backlinks to their meaningless keywork-laden pages. When Google diligently researched what these shady characters were doing and uncovered their nefarious tricks, they made changes to their algorithm — and everyone’s rankings suffered because of it.

Email marketing is like the tortoise: slow and steady wins the race. Meanwhile, publishing blog posts leaves you at the mercy of algorithms, which change often and without notice.

With email marketing, you have permission to talk to your audience directly. You do have to worry about things like spam filters and click-through rates, but you don’t have to worry about competing to get on the first page of Google search results.

We here at Robly believe in the power of email marketing — and we’re not the only ones. Studies show time and time again that email marketing is more profitable than any other form of digital marketing.

Today we’re going to talk about the ROI of email marketing versus the ROI of blogging. Then, we’ll discuss how to measure your email marketing ROI.

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6 Startup Costs Entrepreneurs Shouldn’t Skip

startup costs

Without a doubt, starting a business is an expensive proposition. It’s also a fact that most entrepreneurs don’t have a limitless supply of capital with which to get their venture off the ground. This makes it critical to conserve money wherever possible. While some expenses can be delayed until a company is enjoying some measure of success, there are certain startup costs that no entrepreneur should skip when launching an online business.

Spending more money may seem counterintuitive, especially when funds are tight. However, you’ll put your venture at risk if you don’t focus your efforts on these areas.

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Why Your Emails Go to Spam And What to Do About It

spam

One of the worst things that can happen to you as an email marketer is being labeled a spammer.

Not only does it suck, it can have real consequences for your business. You might get blacklisted and lose out on revenue.

While there are certain things that are out of your control — like what algorithms email services use to check what’s spam, there are plenty of things you can do to make sure you’re getting in people’s inboxes.

In this article, we tell you why your email campaigns are going into the spam folder and what you can do to prevent that from happening..

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8 Best Marketing Blogs to Follow

marketing blog

Looking for something good to read over your morning coffee or when you’re winding down at night? Instead of scrolling through Facebook for the hundredth time, why not check out an interesting marketing blog that might answer a question or give you the tools to succeed with your next campaign?

There are several options out there, but here are eight of the our favorite marketing blogs, in no particular order.

marketing blogNeil Patel

Influencer Neil Patel is a co-owner of a digital marketing agency and a New York Times best-selling author. Forbes named him a Top 10 marketer, so it’s fair to say he knows his stuff — and he shares that insight throughout his site.

Patel has a variety of blogs covering topics like content marketing, ecommerce, email marketing, entrepreneurship, online marketing, SEO, paid ads, and social media. Simply visit his blog page and choose from the drop-down menu the topic you’re interested in reading about.

He also produces daily podcasts where he dives into timely topics, if you’d prefer to listen to the information. You can access the episodes directly from his site or on players like iTunes under “Marketing School.”

In addition to his original blogs and podcasts, Patel also purchased Kissmetrics’ blogs, merging all of their content with his. So there are thousands of blogs covering pretty much every marketing topic you can think of all on one site.

marketing blog

Buffer

Designed to help you manage your social media accounts, Buffer also offers a wealth of knowledge in their marketing blog. They break their content down into three main categories: The Science of Social Media (also available as a podcast), News and Trends, and Case Studies.

Their blog topics include insights from industry conferences, social media news, marketing tactics, content, entrepreneurship, and proven best practices. Considering they are a social site, it’s no surprise their content really dives into in-depth social marketing strategies — covering social media ads, algorithms, updates, and other useful tips.

marketing blogSocial Media Examiner

The site might not look as modern and edgy as some of the others on this list, but don’t let that fool you. Social Media Examiner provides a wealth of information for anyone looking to up their social marketing skills.

They have in-depth blogs that walk you through some of the top social marketing tasks, like creating a Facebook location page, using Instagram Stories in your marketing, analyzing Twitter content, using ad transparency tools, and low-cost video tools for social media marketers. We like how they clearly explain how to master social media tasks and show step-by-step photos.

This site also has a podcast: Social Media Marketing Talk Show. Audiophiles can give it a listen on the way to work or as while typing away.

marketing blog

Moz

Moz shares blogs from a good mix of industry experts and publishes new content every few days. From vice presidents of marketing to consultants, their authors bring a depth of knowledge to their blog posts.

They cover 39 categories on their blog with topics like advanced and basic SEO, blogging, branding, email marketing, events, keyword research, link building, video, copywriting, and marketing psychology.

One thing that makes this an excellent marketing blog is that it offers content for a range of experience levels. Whether you’ve been a professional marketer for years or are just looking for some basic tips to get you started, Moz has something for everyone.

marketing blog

HubSpot

For practical tips on how to improve your marketing efforts, HubSpot serves up a good mix of content. And if you aren’t sure exactly what topic you want to look at first, you can simply click one of their “Most Popular” or “Editor’s Picks” blogs shown at the top right.

They have blogs on topics like social media marketing, how to convert files, work-from-home advice, how to write press releases, and ways to get more clicks for your content. There’s a good mix of practical marketing tips and general work-related pieces.

Also, each post shows how long it takes to read, so you know what you’re getting into before making the time investment. In addition to their marketing blog, they also have blogs that focus on sales and service.

marketing blog

DIYMarketers

With blog categories covering everything from marketing and social media to trends and lead gen, DIYMarketers has more of a small-business vibe than some of the others on this list. They state their goal is to help small business owners avoid becoming overwhelmed with marketing by doing less of it. So if that sounds up your alley, this might be the blog for you.

They post a new blog every three to four days, so there’s regular content to check out. Topics include how to grow sales without spending money on marketing, how to earn customers, video marketing tips, how to set goals, and leadership advice.

marketing blog

Wishpond

Wishpond has a good bit of content focused on ecommerce, along with blogs on things like email marketing, influencer marketing, improving site traffic with Facebook, holiday contest guides, and social media advertising.

Their blog post authors include CEOs, editors, content marketers, and other business professionals. You’ll find a mix of blog lengths and writing styles, which adds variety to their content.

marketing blog

Hootsuite

Similar to Buffer, Hootsuite is another social media management platform — so the majority of its content is focused on providing tips for social sites. For example, you’ll find blogs on Twitter ads, creating long-form social videos, top social media apps, how to optimize your LinkedIn page, and Facebook tips and tricks.

Considering the site is based around social media, they know a thing or two — which gives their blog credibility. It’s like asking a chef where to eat: You tend to trust their opinion.

Choose from a list of topics, networks, or resources on the right navigation bar to take you directly to the content you’re craving.

Subscribe and decide

Most marketing blogs offer newsletter subscriptions, so sign up for ones you’re interested in to get them delivered straight to your inbox. Each of the sites offers different topics and writing tones, so pick the one (or ones) that piques your interest.

Make it a priority to read about new marketing practices, ideas, updates, and news to improve your skills. All of the blogs on the list are free to read, so take advantage of the insights available. They might even help you come up with your next great marketing campaign.

Want more marketing blog posts? Check out ours!

Lauren Dowdle is an award-winning writer based in Nashville, Tenn. Her decade-long writing career has covered everything from landscaping to marketing.

Influencer Marketing: How to Partner with the Authorities in Your Niche and Grow Your Business

Influencer Marketing

There’s always a new “in” trend in marketing. Whether it’s Facebook ads, Instagram stories, or something else entirely, when a new method or medium is discovered, marketers are usually some of the first people to jump on board and start experimenting.

Influencer marketing is now on the up and up. So we thought we’d put together a comprehensive guide to help you use IM to its fullest potential and better promote your business.

In this blog we’ll give you a detailed explanation of what influencer marketing is, why it’s become so popular, how your company can capitalize on this growing trend, and a few amazing examples of other businesses crushing it with IM. Sound good?

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