Transform your higher education email strategy and drive real results! This comprehensive guide explores list-building tactics, crafting compelling subject lines and content, student journey personalization, automation strategies, and the importance of data-driven measurement.
Welcome emails are your chance to make a strong first impression and nurture new subscribers. Learn how to craft compelling subject lines, optimize sender names, deliver value, personalize your emails, and use automation for maximum impact.
By Lauren H. Dowdle Two of the top email providers will soon be implementing changes for email marketers to improve the user experience and reduce
Explore the power of A/B testing in email marketing to enhance engagement and conversions, and learn how to apply insights across your business strategy.
Discover effective strategies for crafting personalized, compelling email content to enhance donor engagement and increase donations for nonprofits.
By Lauren H. Dowdle As parents and students prepare to head to the classroom, now’s the time to welcome them with an engaging back-to-school email
By Lauren H. Dowdle Tasked with taking care of the public, local governments often rely on the support and involvement of the community to help
By Lauren H. Dowdle A church’s goal is to engage with people, but that shouldn’t be limited to when they are there in-person. To expand
By Lauren H. Dowdle Look at the top of most Gmail inboxes, and you’ll see different tabs including Primary and Promotions. The gold standard of
Fundraising for nonprofit organizations is not a simple task. Fundraising successfully is even harder. But fundraising successfully on a budget? Now that seems downright impossible.
When it comes to the end of the year, many nonprofits find themselves scrambling to find the best and most effective strategies to boost their
Let’s start with a question: how many YouTube videos have you watched today? What about Facebook Live broadcasts or Instagram stories? That’s what we thought…
Today’s strongest companies understand the importance of customer success; 72% of organizations consider customer success to be a top priority, according to Forrester. When customers
Launching a business is no small task. Fortunately, we live in an age where access to tips, tricks, and the hindsight of others is a
A no-nonsense marketing newsletter you’ll actually look forward to reading every single time.
