Looking for sales email templates? Don’t worry, you’re not alone. We know your business can always use more leads. There’s not a company in the world that doesn’t want more red-hot prospects to pitch its goods and services to. Unfortunately, acquiring leads is often difficult. At least, it used to be…
In this article, we’ll share seven sales email templates you can use to quickly score leads and boost revenue. These templates are guaranteed to work.
How do we know? Because they’ve been tested by real companies and proven to turn random email addresses into qualified prospects. Keep reading for all the juicy secrets. By the end of this post, you’ll have the firepower you need to explode your lead gen efforts.
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7 Sales Email Templates
The following seven sales email templates were collected from actual companies who use them on a regular basis to score clients and new business. We encourage you to read through them and start using the one(s) that could work for your organization and target demographic.
1. The “Short and Sweet” Approach
This first template comes to us from the CEO of GetVoIP. We really like this sales email because it’s short and concise, which helps boost response rates. Your prospects don’t have time to read a lot of information. They’re too busy.
The beauty of this sales email approach lies in its simplicity and brevity. Make the recipient a quick offer that will be of interest to them and then sign off. Take a look:
Template:
| Hello [First Name], You may have heard of our [Your Product] – more than [Achievement] to date. We [What Your Product/Company Does]. Would [Recipient’s Company] want to [Your Offer]? I’d love to connect, [Your Name] |
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Example:
| Hello Bob, You may have heard of the Dicemaster 3000 – more than 20,000 people have ordered it to date! At, Amazing Cutlery Inc., we pride ourselves on crafting quality knives and selling them for honest prices. Would Bobby’s Diner be interested in purchasing the Dicemaster 3000 at a special discounted rate? I’d love to connect, Jimmy Jones |
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2. The “Honest” Approach
These days it seems like you can’t go anywhere, online or off, without running into some kind of marketing campaign or promotional ad. It’s made modern consumers very suspicious of companies and inclined not to take them at their word.
So if you present yourself as honest and authentic — a person who’s more concerned with the prospect’s welfare than his own benefit — you’ll immediately have an advantage over the many other sales emails your prospect surely receives on a weekly basis.
The “Honest Approach” sales email comes to us from Evan Lorendo, the director of Revenue Accelerator, a remote based business development, marketing, and sales business, and it looks like this:
Template:
| Hi [First Name], I hate to say it, but most [People In Sector] let you down. I want to change this. I want to help you [Desired Outcome] that you need to succeed. Imagine not having the stress of [Problem You Solve]. At [Your Company], our passion is helping your company [Result You Help Achieve]. I have included a short checklist below of 3 things that most [Sector] do to waste your time. Give it a read and I would love to buy you a coffee and have a quick chat. Thanks, [Your Name] |
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Example:
| Hi Anna, I hate to say it, but most content marketing gurus and agencies let you down. I want to change this. I want to help you market your company effectively and give you the assets you need to succeed. Imagine not having to constantly post on every social media platform or create a constant barrage of blogs and videos to get clients. Imagine having the flexibility to focus on your company’s core business propositions instead. At Amazing Content LLC, our passion is helping your company cut through the noise and reach its target market with killer content. I have included a short checklist below of 3 things that most other content marketing agencies do to waste your time and money. Give it a read and I would love to buy you a coffee and have a quick chat. Thanks, William |
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3. The “Make an Offer” Approach
We mentioned earlier how busy your prospects are. We’re guessing you’re pretty busy too. So stop wasting everyone’s valuable time and get down to brass tacks. That’s the approach this next email template takes. It comes to us from Carmine Mastropierro, a professional copywriter.
We like this template because it doesn’t mince words. The prospect is either in or out. Once you have your answer you can move on. Check it out:
Template:
| Hey [First Name], I found [Company Name] through [Source] and really like what you’re doing with [Industry Specific Complement]. I help businesses like [Clients] with [Service] to achieve [Results]. Does your business need any help with [Service]? Warm regards, [Your Name] |
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Example:
| Hey Ashley, I found BigAnalytics through Capterra and really like what you’re doing with your approach to blog content. Your articles are really insightful! I help businesses like SEOPush and MonkeyMail with content creation to help them achieve more web traffic. Does your business need any help creating more high-quality blogs? Warm regards, Jason |
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4. The “Amazing Design” Approach
If you haven’t noticed, visuals are important. That’s why so many companies have invested in video marketing and other visual content initiatives. Amazing design can work really well for your sales emails too, as proven by Angel Jackets, the company from whom this sales email template comes from.
A compelling image and layout will grab attention and help your message stand out in a crowded inbox. This tactic is especially useful for B2C businesses. Take a gander:
Template:
| [Reason For Sale] [Length of Sale] [Sale Terms] [Call to Action] [Bonus] [Special Offer Code] |
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Example:
5. The “Re-Engagement” Approach
One of the best ways to score new sales is to re-approach and re-engage old leads, AKA the folks who already know about your business and its offerings. That’s the approach this email template from Mercer Mettl, an HR technology company.
Emailing these kinds of prospects will give you a leg up because you won’t have to educate them and sell to them. The education step has already happened in this scenario.
Here’s an example of what the “Re-Engagement” approach looks like in real life:
Template:
| Hi [First Name], Hope you are doing well! We connected in the past to discuss [What You Offer] but couldn’t really take it ahead considering you had other priorities then. Since it’s been a while since we last spoke, I thought of reaching out to understand if there are any [Challenges Related to Your Offering]? What we’re letting you in on is the reality of [Content Topic], and everything there is to improve and bolster your game within the realm of [Industry]. It’s a short read and insightful eBook that explores: 1. [Topic 1] 2. [Topic 2] 3. [Topic 3] 4. [Topic 4] If you suggest a day and time, I’d love to hop on a quick phone call to discuss potential ideas that may fit your needs. Let me know your thoughts on this. Thank you, [Your Name] |
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Example:
| Hi Samantha, Hope you are doing well! We connected in the past to discuss any potential talent assessment opportunities but couldn’t really take it ahead considering you had other priorities then. Since it’s been a while since we last spoke, I thought of reaching out to understand if there are any talent, psychometrics, and cognitive assessments in your recruitment and talent pipeline strategy? What we’re letting you in on is the reality of Psychometrics, and everything there is to improve and bolster your game within the realm of Talent Acquisition. It’s a short read and an insightful eBook that explores: 1. Personality Tests: Key to Employee-Organization Compatibility 2. Cognitive Tests: Measurement of Learning Potential 3. Blending Tests to Create Value in Psychometrics 4. Real-Life Application based on Client Studies If you suggest a day and time, I’d love to hop on a quick phone call to discuss potential ideas that may fit your hiring and talent acquisition strategy. Let me know your thoughts on this. Thank you, [Your Name] |
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6. The “More Value” Approach
You can never go wrong with more value. If you’re unsure of the best way to reach out to new prospects, we suggest bowling them over with something useful that they can access for free like a report or ebook. That’s how the sales team at Software Path regularly reaches out.
This approach uses an effective CTA. Like other templates before it, the “More Value” approach ends with a question. View it below:
Template:
| Hi Ellen, You might be interested in the attached [Content]. We [What You Created] from all the [Your Sources] to reveal insights about how companies are [Content Topic]. For example, we found that [Interesting Stat]. I’d love to hear your thoughts on our [Content Type]. Does this match your experience? Many thanks, [Your Name] [Your Company] |
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Example:
| Hi Jacob, You might be interested in the attached report. We collated data from all the ERP leads we’ve qualified in the last year to reveal insights about how companies are going about selecting systems. For example, we found that it takes 22 weeks, on average, for an organization to select an ERP. (We break this down by company size in the report.) I’d love to hear your thoughts on our results. How does this figure sound based on your experience? Many thanks, Gabriel Rubinstein Softwarepath.com |
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7. The “Foot in the Door” Approach
Does this scenario sound familiar?
You’re browsing the internet and suddenly come across a website for a new company in your industry. They look really professional and you just know that they’d be a perfect fit for the products you sell. So you get to work looking for the right person to reach out to.
Unfortunately, the “right person” is a ghost. You can’t find an email address anywhere on the company’s website or their personal LinkedIn profile. What’s a salesperson to do?
This is the perfect situation for the “Foot in the Door” approach, brought to us by Jordan Wan, the CEO of CloserIQ! By emailing someone at the company you want to reach out to (doesn’t matter who) and asking for the right contact details, you can get the ball rolling. Have a look:
Template:
| Dear [NAME], I’m [Your Name] from [Company] and am looking for help finding some contact information. I would like to know who is in charge of [Department/Activity]. Could you pass on their contact information? Thanks so much for your help! Sincerely, [Your Name] |
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Example:
| Hi Kim, I’m Alan from Sales Booster Software Company and I’m looking for help finding some contact information. I would like to know who is in charge of your organization’s sales department. Could you pass on their contact information? Thanks so much for your help! Sincerely, Alan |
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Better Sales Emails
Your business needs more leads. Fortunately, you now have the sales email templates you need to go get them at a consistent clip. Simply choose one of the seven messages above, adapt them for your own company and purposes, and let ’em rip. Good luck and happy emailing!
If you’re in need of a reliable email provider to help you send your sales email templates, we suggest Robly. Get started with a free 14 day trial and have a first-hand look at our revolutionary features. You’ll be glad you did, we promise!
Jacob Thomasis a freelance copywriter and content marketer based in Nashville, TN. His professional writing approach has helped numerous businesses gain more traffic, leads, and sales. To contact Jacob, visitwww.jtcopywriting.com.
