By Lauren H. Dowdle After hitting send on an email campaign, you want to know that it’s displaying the way you intended it to for
Email marketing is a low-cost tool that marketers can use to send targeted campaigns, increase ROI, and improve engagement—as long as they incorporate the top
By Lauren H. Dowdle Ask any educational institution what’s been the key to their success, and you’ll likely hear a range of responses. But one
Techniques to increase email engagement and monetary support that every nonprofit should use By Lauren H. Dowdle Nonprofits wouldn’t exist without the support from its
By Lauren H. Dowdle Each generation is known for possessing certain general traits, preferences, and ways of doing things. To best reach a specific age
Does the thought of hitting send on your next email marketing campaign leave your hands sweaty? The thought of emails hitting your subscribers’ inboxes only
Content marketing isn’t a new strategy. Companies have been using it for decades. But it didn’t hit the mainstream until about 10 years ago. Now,
Blogging used to be an easy, inexpensive way to market yourself. Ten years ago, you could write a couple of articles, sprinkle them with keywords,
As a business owner or marketing professional, you’re undoubtedly familiar with the idea and practice of content marketing. You’ve probably even got a few new
We’ve all been there. You spend hours writing a good email. You’ve got a killer subject line, you’ve focused on benefits instead of features, and
It’s no secret that with the proper strategy and implementation, your company can see an incredible ROI from email marketing. According to a study by
When you think about who you trust, you probably think about a friend, family member, or maybe even a coworker. We’re guessing your first response
Automation is all the rage these days and for good reason: Not only does it enable companies to move faster and be more effective while
Since you’re reading this post, you most likely have some experience with email marketing automation. If not, though, that’s okay too. We’re guessing you’d like
Behind the more than 1.5 million nonprofit organizations in the United States alone are volunteers, donors, and other supporters who work to help the organization
Most companies don’t hand out Email Marketing 101 guides when you join the team. You’re probably busy enough figuring out all of the company’s account
Digital marketing has changed a lot in the past few years. Email campaigns and online content now play a bigger role in cross-platform marketing strategies.
A no-nonsense marketing newsletter you’ll actually look forward to reading every single time.
