Welcome back! This is part two of our series on how to build a company brand. If you missed part one, we encourage you to
Today’s leading marketers increasingly understand the importance of landing pages. Not only do landing pages help drive specific actions (like purchasing your product or creating
Over the past decade or so, the way companies market their products and services has radically changed. The rise of social media, blogging, and other
You can find a blog on just about everything these days. (Seriously, there are even ones about hungover owls and awkward stock photos.) Thinking
There are a number of steps marketing and SEO managers need to take in order to optimize and outline their startup’s on-site SEO strategy. When
Every year, nonprofits are spending more and more money on digital advertising. For every dollar they raise online, they spend about 4 cents on ads.
Are you a sports fan? If so, you’re likely amazed by NBA superstar, LeBron James. He’ll soon be finishing up his fifteenth season as a
Asking for donations might seem like a daunting and intimidating task. What if donors don’t read your email? How will you encourage the public to
If you’re serious about using email to grow your business, you need to optimize your click-through rate. Why? You can write the best copy in
If you’re constantly sending out one-off emails, you’re in for a rough ride. Pretty soon, you’ll find out you’re spending more time writing emails and
When it comes to marketing, social media is the wild west. It changes quickly and there’s always a new update, strategy, or tactic to study
Hola, bonjour, ciao, howdy. You can say “hello” so many different ways, and what better time to make your introduction than with a welcome email.
With the right kind of lead nurture, sales will eventually follow suit. But the point where someone is on the brink of buying is where
The happier your customers are, the more money they’ll spend on your products and services. This is the reason today’s leading organizations are investing significantly
With Christmas, Kwanzaa, Hanukkah, New Year’s (and Festivus!) just a couple short weeks away, we’re nearly in the home stretch when it comes to holiday
Ever wondered how to send a follow up email (or three) without potentially annoying the person on the other end? We’ve all been on the
This recent Mediapost article by Ray Schultz warns consumers that phishing attacks and email fraud will spike on Cyber Monday, which falls on November 27th this
Thanksgiving is the time of year to practice gratitude, spend time with family, eat way more than you thought possible, take copious naps, and, of
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