You’re up against the clock when it comes to reaching your email marketing audience. People have an attention span of about six to eight seconds,
Behind the more than 1.5 million nonprofit organizations in the United States alone are volunteers, donors, and other supporters who work to help the organization
Whether it’s the first thing you check in the morning or the last thing you look at each night (or both), email is something most
When it comes to ways to wow your customers, no one ever gets excited about a mediocre experience – check Yelp if you don’t believe
Most companies don’t hand out Email Marketing 101 guides when you join the team. You’re probably busy enough figuring out all of the company’s account
You don’t need a magic spell or complicated code to improve your email open rates – though we must admit, it would be nice
Transform your higher education email strategy and drive real results! This comprehensive guide explores list-building tactics, crafting compelling subject lines and content, student journey personalization, automation strategies, and the importance of data-driven measurement.
Welcome emails are your chance to make a strong first impression and nurture new subscribers. Learn how to craft compelling subject lines, optimize sender names, deliver value, personalize your emails, and use automation for maximum impact.
Discover the cutting-edge trends shaping the future of email personalization, including interactive elements, the rise of zero-party data, and the importance of omnichannel strategies.
This comprehensive guide reveals the reasons for subscriber disengagement and provides step-by-step tactics to revive your list.
This guide breaks down 30 powerful strategies to deliver personalized campaigns that drive engagement, clicks, and conversions. Explore techniques spanning demographics, behavior, purchase history, and more to connect with your subscribers on a deeper level.
Boost your email results with expertly crafted subject lines! We’ll help you understand your audience, use compelling tactics, and optimize your approach for higher open rates. Master the science (and art!) of irresistible subject lines with our guide.
By Lauren H. Dowdle Schools of all sizes and levels are tasked with creating emails to engage students and their parents—and these seven types of
Unlock the secrets of the anatomy of great sales email campaigns with our guide. Master the art of crafting impactful, concise emails to effectively engage prospects and drive sales success.
By Lauren H. Dowdle As parents and students prepare to head to the classroom, now’s the time to welcome them with an engaging back-to-school email
Email marketing is a low-cost tool that marketers can use to send targeted campaigns, increase ROI, and improve engagement—as long as they incorporate the top
By Lauren H. Dowdle Each generation is known for possessing certain general traits, preferences, and ways of doing things. To best reach a specific age
Parents’ expectations of their child’s education has risen (with good intent and reason), and they want to be kept up to date and engaged in every
A no-nonsense marketing newsletter you’ll actually look forward to reading every single time.
