Discover the cutting-edge trends shaping the future of email personalization, including interactive elements, the rise of zero-party data, and the importance of omnichannel strategies.
This comprehensive guide reveals the reasons for subscriber disengagement and provides step-by-step tactics to revive your list.
This guide breaks down 30 powerful strategies to deliver personalized campaigns that drive engagement, clicks, and conversions. Explore techniques spanning demographics, behavior, purchase history, and more to connect with your subscribers on a deeper level.
Boost your email results with expertly crafted subject lines! We’ll help you understand your audience, use compelling tactics, and optimize your approach for higher open rates. Master the science (and art!) of irresistible subject lines with our guide.
By Lauren H. Dowdle Two of the top email providers will soon be implementing changes for email marketers to improve the user experience and reduce
Explore the power of A/B testing in email marketing to enhance engagement and conversions, and learn how to apply insights across your business strategy.
By Lauren H. Dowdle With the holiday season upon us, now’s the perfect time to spread some cheer with an email campaign. These are perfect
Explore best practices for email deliverability in our comprehensive guide. Learn about sender reputation, email authentication, and engagement strategies to ensure your emails reach the inbox and boost ROI.
20 factors to consider before buying an email marketing tool, including features like automation, deliverability, scalability, and security. This comprehensive guide will help you make an informed decision on which email marketing tool to choose.
By Lauren H. Dowdle A church’s goal is to engage with people, but that shouldn’t be limited to when they are there in-person. To expand
By Lauren H. Dowdle Look at the top of most Gmail inboxes, and you’ll see different tabs including Primary and Promotions. The gold standard of
Email marketing is a low-cost tool that marketers can use to send targeted campaigns, increase ROI, and improve engagement—as long as they incorporate the top
Techniques to increase email engagement and monetary support that every nonprofit should use By Lauren H. Dowdle Nonprofits wouldn’t exist without the support from its
We’ve compiled a list of 35 email marketing statistics and what they mean for you—starting with why email campaigns are vital to success.
Click Here. Buy Now. Read More. Those are all examples of calls to action (CTAs) you can use in your email marketing campaigns to drive
Marketers are tasked with finding the right balance between providing a targeted, valuable piece of content and not scaring the audience away. Here are five
Does the thought of hitting send on your next email marketing campaign leave your hands sweaty? The thought of emails hitting your subscribers’ inboxes only
There’s no secret club or instructional book that’s kept under lock and key. So how do some email marketers seem to have the lowdown on
A no-nonsense marketing newsletter you’ll actually look forward to reading every single time.
