9 Reasons Your Email Click-Through Rate Sucks (And What to do About It)
If you’re serious about using email to grow your business, you need to optimize your click-through rate. Why? You can write the best copy in
If you’re serious about using email to grow your business, you need to optimize your click-through rate. Why? You can write the best copy in
Survey says…what your customers think about your company matters. Okay, you probably didn’t need a survey to tell you that. But, you’ll need one to
Ah, email autoresponders. They’ve been called the “the hardest working, unsung hero of content,” “the single most effective way to nurture leads,” and even the
You’re up against the clock when it comes to reaching your email marketing audience. People have an attention span of about six to eight seconds,
When it comes to marketing, social media is the wild west. It changes quickly and there’s always a new update, strategy, or tactic to study
Hola, bonjour, ciao, howdy. You can say “hello” so many different ways, and what better time to make your introduction than with a welcome email.
What is Segmentation? Segmentation is an important tool for targeting email-marketing campaigns. Segmentation is when you filter your list by certain criteria in order to
Well color us excited. Last month, G2Crowd released compiled data about the highest rated products in the New York B2B tech scene for 2018. The list
Knowledge is power. We’ve all heard that saying before. But what about when we need it and don’t have it? You’re tasked with gathering information
Remember sharing candy-filled cards with your classmates on Valentine’s Day or finding a sweet message from a secret admirer? Those small gifts made us feel
Email marketing is hard enough without becoming intimately familiar with all the tools at your disposal. We know lots of our users are strapped for
No one likes sending an “Oops” email. Not only does it highlight a mistake, but it means you have to send two emails instead of
Whether it’s the first thing you check in the morning or the last thing you look at each night (or both), email is something most
2018 is just around the corner, which means it’s time to look at email marketing trends that we’ll be seeing in the New Year. We’ve
With Christmas, Kwanzaa, Hanukkah, New Year’s (and Festivus!) just a couple short weeks away, we’re nearly in the home stretch when it comes to holiday
When it comes to ways to wow your customers, no one ever gets excited about a mediocre experience – check Yelp if you don’t believe
Ever wondered how to send a follow up email (or three) without potentially annoying the person on the other end? We’ve all been on the
We’ve all heard it’s bad to buy a list. That’s nothing new. But why? If it’s so bad, why do so many companies sell them?
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