By Lauren H. Dowdle Look at the top of most Gmail inboxes, and you’ll see different tabs including Primary and Promotions. The gold standard of
By Lauren H. Dowdle After hitting send on an email campaign, you want to know that it’s displaying the way you intended it to for
Email marketing is a low-cost tool that marketers can use to send targeted campaigns, increase ROI, and improve engagement—as long as they incorporate the top
By Lauren H. Dowdle Creating an engaging school newsletter for parents can seem like a daunting task—but it doesn’t have to be that way. Check
By Lauren H. Dowdle Ask any educational institution what’s been the key to their success, and you’ll likely hear a range of responses. But one
Techniques to increase email engagement and monetary support that every nonprofit should use By Lauren H. Dowdle Nonprofits wouldn’t exist without the support from its
By Lauren H. Dowdle Each generation is known for possessing certain general traits, preferences, and ways of doing things. To best reach a specific age
By Lauren H. Dowdle Schools not only review prospects, but students and their families are also deciding where they want to attend. Being the place
We’ve compiled a list of 35 email marketing statistics and what they mean for you—starting with why email campaigns are vital to success.
Click Here. Buy Now. Read More. Those are all examples of calls to action (CTAs) you can use in your email marketing campaigns to drive
Whether you’re a church wanting to keep members updated or a religious website sending daily devotionals or content, crafting an engaging email marketing campaign can
More companies are moving toward remote structures to retain employees—and marketers need to take note to keep customers from quitting their brands, too. By Lauren
Marketers are tasked with finding the right balance between providing a targeted, valuable piece of content and not scaring the audience away. Here are five
The more you know about your customers, the better you can engage them. Like with any relationship, one of the best ways to get to
All marketers want to see their web visitors convert into leads. And there’s one online tool that’s designed specifically to do just that: a landing
A no-nonsense marketing newsletter you’ll actually look forward to reading every single time.
